Blog Entry #10 Awful Product placement in the Transformers Movies

The Transformers franchise has the most blatant and egregious product placement of all time. The Films are 2-hour-long commercials. The first film had 64 instances of product placement, the second had 45, the third had 68, and the fourth had 55. When product placement is done well you don't even notice that you are being advertised to, but the transformers films have never done product placement well. I'm gonna go over the worst instances in these films but I encourage you to go back and watch one for a good laugh and to see why they deserve such poor ratings.

The Beats Pill

Few moments stick out in my memory about transformers 4 more than when they shoved a Bluetooth speaker in the audience's face during the introduction of the single most important plot point of the film. When the scientist introducing artificial transformers makes a Beats Pill. This kind of in-your-face advertising breaks the immersion in what is supposed to be a sci-fi movie.

BUD-LIGHT

If the Beats Pill scene broke the immersion during transformers 4 this scene shattered it. Mark Wallberg crashes his ship into a Budlight truck and cracks a cold one open during the final battle for the city. This completely ruins the pacing in what should be an action-packed battle full of adrenaline. But even though it's probably the worst example of product placement ever it's also one of the funniest scenes of all time.

It goes to show how all the explosions and special effects were paid for. They just added commercial breaks in the middle of the movie.